Diminutive portable music players are nothing new in Hong Kong - stores in Wan Chai and Sham Shui Po have been filled with models from Chinese, Korean and Taiwanese makers for ages.
But that doesn't mean they are all the same. Apple's iPod Shuffle, for example, stands out with its large capacity, as well as its design, and perhaps more importantly, its ease of use and sleek marketing.
Now Korean manufacturer, iRiver, has introduced a product to challenge the more established Shuffle.
Like the new Shuffle, the new iRiver S7 comes with a massive 1 GB of memory and in a package that is about the same size. Like the Shuffle, there is no screen. But unlike the Shuffle, with its prominent control interface featuring Apple's distinct circular click wheel, the S7 looks like a matchbox with four icons - two stickmen, a rooster and a dog - printed on the front cover.
Each of these icons represents a control button. The two stickmen are for fast forward and rewind, while the rooster and dog are the volume controls. There are two additional buttons on the side for power and function selection.
iRiver will also offer exchangeable covers like models from competitor Creative Technologies. These will cover the front of the player, replacing the cryptic icons, and come in a variety of colour schemes.