PCCW Now Broadband TV attracted more than 5,000 new subscribers in the month since winning the rights to broadcast English Premier League football matches for three seasons starting in August next year, according to an executive. PCCW, which on November 15 announced that it had won the English Premier League rights from rival i-Cable Communications' Cable TV, followed up by launching a price-guarantee programme to attract new subscribers willing to sign up before December 31. Managing director of television and content Dominic Leung yesterday made a final call for new subscribers to join Now under the old tariff before the company raises charges across the board next year. A HK$388 monthly package gave subscribers the English Premier League along with 100 other channels, Mr Leung said. 'We will revise up the tariff of the HK$388 package in January and the price should be over HK$400,' he said. Mr Leung said Now TV attracted more than 5,000 new subscribers last month after the news that it had secured the English Premier League rights was confirmed. He said the 5,000 had committed to a contract of up to 18 months for a monthly tariff of HK$288, which offers fewer than 100 channels. PCCW outperformed other pay-TV operators in gaining new users in the first half, sources said. Cable TV added about 3,000 users per month in the first half while TVB Payvision added about 6,000 users per month. PCCW added about 9,800 new users, including those who bundled the Now service with their broadband subscription. Mr Leung said Now TV's tariff and charges plan were undergoing a full revision. Some popular channels would cost more while several new charges, such as a set-top box rental fee, might be applied to subscribers who join next year.