Movie-goers will enjoy a unique experience from tonight as the city unveils its first drive-in cinema in the heart of Tsim Sha Tsui. Covering an area of 200,000 sq ft, the outdoor cinema on Austin Road has two 25 metre-by-14 metre screens, each able to host 90 cars. But do not fret if you have no car as people can sit in VIP boxes which have bean bags and couches. There are also six vintage cars that a party of four or six could use. General manager Billy Dock, who is overseeing the operation, said the experience of watching movies outdoors would appeal to everyone and was a convenient escape from the bustle of the city. 'Basically, it's so congested here and, in some areas, overpopulated. This gives you the freedom to get away in the privacy of your own car and watch a movie under the stars,' Mr Dock said. He was previously managing director of Mad Dogs International and general manager of its Wan Chai spot, Joe Bananas. He was brought in by entertainment lawyer John McLellan because of his food and beverage background. The other partner is Winnie Tsang, managing director of film distributor Golden Scene. Mr McLellan, who conceived the idea about a year ago, declined to reveal how much the project cost. The trio now have their eyes on a vacant, 250,000 sq ft site next to the drive-in, although expansion plans are still preliminary. The cinema features a concession kiosk offering hotdogs and other finger foods, and is working to allow movie-goers to text-message their orders on their mobile phones. This service would be available later, Mr Dock said. The outdoor venue also hopes to stage special events and concerts later this year and will apply for a temporary liquor licence in such cases. However, Mr Dock said he wanted to ensure that proper safety and crowd control measures were in place before alcohol was sold. Future features include a barbecue restaurant. Tickets are HK$100 for the first person, HK$50 for the second and HK$40 for the third and subsequent person. The first show, at 8.30pm, will be the Japanese movie Nana 2.