Not so long ago, most New Yorkers under 70 wouldn't have been caught dead walking a yapping lap dog - much less dressing one up in a leopard-print raincoat, or a tiny green and red doggie sweater with matching vinyl booties.
That was before the rise of the 'puggle', a new designer breed that now tops the canine A-list. The doey-eyed mutt, sired by mating a pug and beagle, can be found popping out of designer bags on 5th Avenue, strolling in sweaters through Central Park and charging around dog runs across the city.
Local paparazzi have sighted the trendy canine on the arms of a wide array of celebrities in recent months, ranging from Sylvester Stallone to James Gandolfini of The Sopranos. Uma Thurman, singer Kelly Osbourne and Oscar nominee Jake Gyllenhaal have also adopted puggles in the past year.
With its wrinkled brow, floppy, beagle-like ears and tiny frame, new owners are finding that the puggle has become something of a celebrity on its own.
'When I walk down the street, I can't get [2 metres] without somebody stopping me,' said Debra Kamers, whose dog Maisy was born in June. 'She is adorable.'
Jonnathan Kessler, the owner of four-month-old Dougie, said: 'It's a good conversation-starter. I've met some girls.'