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Prosays

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Why you can trust SCMP

What is it?

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A cosmetic brand from Japan based on its foundation series. It arrived in Hong Kong only last month.

What's the spin?

The name Prosays is simply a combination of 'pro' and 'says' to reflect its 'professional research and precise experiments'. Customers can choose a series to suit their skin type and get a natural look. 'Prosays foundation and pre-preparation series are perfectly matched with different skins,' the company says. 'The products are aimed at overcoming the common challenge of colour mismatch between skin and product shades.'

Who started the company?

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The brand was founded by a team of professional skincare and makeup experts, using natural ingredients, engineered for different skin types (although the first item, Disappear, was created to suit all types). One of the early challenges was overcoming the common problem of colour mismatch between natural skin and product shades.

What about the products?

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