What is it? A cosmetic brand from Japan based on its foundation series. It arrived in Hong Kong only last month. What's the spin? The name Prosays is simply a combination of 'pro' and 'says' to reflect its 'professional research and precise experiments'. Customers can choose a series to suit their skin type and get a natural look. 'Prosays foundation and pre-preparation series are perfectly matched with different skins,' the company says. 'The products are aimed at overcoming the common challenge of colour mismatch between skin and product shades.' Who started the company? The brand was founded by a team of professional skincare and makeup experts, using natural ingredients, engineered for different skin types (although the first item, Disappear, was created to suit all types). One of the early challenges was overcoming the common problem of colour mismatch between natural skin and product shades. What about the products? Within the foundation series, Disappear (HK$330/25ml) is a soft, gel-type eraser that removes fine lines by 'light manipulation' and is said to hide pores. Multipos (HK$330/25ml) is a shimmering, creamy powder that can be used on any part of the body. It's for highlighting cheeks, the forehead, collarbone and shoulders, but can also work as an eyeshadow base and lip liner. Transparent Cream Foundation (HK$380/30ml) gives a sheer look, or full coverage if you apply layers. It's said to lift, firm and moisturise, and contains something called 'plastic powder T-7', to give skin a smooth, even finish. Cover Up (HK$280) is made with the same consistency as the foundation, so it blends in with skin colour to hide discolouration. Then there's the Sharp Face Stick (HK$180), shaped on an angle to allow sharpening of features such as the cheeks, or toning down a double chin. The foundation, cover up and stick come in six or seven colours. Rose water to lock in moisture, an oil-balancing toner, a broad spectrum moisturiser, serum and an acne-fighting moisturising fluid make up the ski-care range. Where can I get it? Only at Harvey Nichols, the Landmark, Central.