Hutchison Telecommunications International, which wants subscribers to its third-generation mobile-telephone business to try more non-voice applications, is offering Hong Kong users a flat-rate tariff for unlimited use of a new series of services, according to a company executive.
Hutchison, which competes with three rivals for 3G subscribers in the city, hopes 40 per cent of users of its mobile broadband operations will subscribe to the X-Series services, compared with 10 per cent achieved during a trial period last month.
This would increase data revenue by 10 per cent within 12 months, said Amy Lung, commercial director of Hutchison Telecom Hong Kong.
Subscribers to Hutchison's 3G services pay an average of HK$200 a month, with 20 per cent of that accounting for data services depending on use.
Mobile data services are counted on a per-kilobyte basis, which means that users do not know how much of the network they use at any one time. A flat rate removes that issue and encourages more users to sign up.
The X-Series targets the general public and aims at encouraging subscribers to use functions on their 3G mobile phones normally accessed through their desktop or laptop computers.
