In the beauty contest of ideas, surely the Jockey Club's newest wager, Bracket Win, is the Hunchback Of Notre Dame. This ridiculous idea wherein punters will have three choices a race for win and all-up win betting, was pushed through with the Jockey Club's Marketing Department - apparently there is one - behind it and without the proper input of key officials who would know better. Never mind the scary concept of fools in marketing having any input whatsoever into the racing or betting agenda, at least it explains the woeful presentation in Dubai last week as the appropriate people were clearly spending time on something outside their round. We have pointed out in the past the utter nonsense of bracketing and it was interesting during the Asian Racing Conference to hear executives from North America say they had improved turnover by doing away with bracketing runners. The rationale behind this so-called innovation is that 'the public wants it' and it is more likely to 'give a winning experience to newcomers', but we'd like to see the proof of either. By the design of the bet, some marketing genius has simply decided that what racing needs is to look more like soccer betting. You see - race fields divided into three is Home, Away and Draw wearing a different skirt. Even those who like the idea will soon realise that fewer options means short odds. Application of the club's usual takeout to Bracket Win will ensure short odds indeed. Odds-on about two of the three propositions is quite possible. In Sunday's Classic Mile, the Floral Pegasus bracket would have returned $14 for $10, the second bracket $30 and the remainder $50. Pick the eyes out of that. In the Stewards' Cup, it was $18 for Armada and the second tranche of runners, $21 for the top four and $50 the rest, which included Hello Pretty but would have left anyone feeling sick if Happee Owner had arrived. Now that would turn newcomers off racing altogether. Hopefully, it shouldn't last much longer than the first performance review.