IT could be a multi-millionaire's mansion on the Peak; the Jockey Club wanting to check out the construction progress of its latest clinic; or Hong Kong Land wanting to show off its impressive property holdings in its annual report - what better way to catch these images than from the air.
''Yes, we get the occasional individual who wants us to take to the skies for a photograph of his Peak mansion to show to his friends,'' said Kasyan Bartlett, director of Airphoto International.
''But most of the time it's company work; engineers, property agents, construction and property companies wanting to locate sites, check on building progress and get shots for their annual reports.'' Airphoto International was born out of the work of Mr Bartlett's father, Magnus, with Over Hong Kong, which during its on-and-off 10-year existence has documented the ever-changing topography and skyline of Hong Kong from the air.
Each new edition climbs to the top-selling list as quickly as Kasyan Bartlett and his Heliservices pilots take to the skies over the territory.
''It was the construction, agents and building companies that came to us when they realised what sort of service we could offer,'' Mr Bartlett said.
He and his assistant, Wong Chun-wai, take the photographs. They also take photographs for Over Hong Kong.
Even though total costs can approach $10,000 an hour to hire a helicopter, Mr Bartlett maintains that aerial photography is more cost-effective than ground photography.