Unlike traditional MBA programmes, which aim to convey broad-based business and management concepts, a new breed of Master of Project Management programmes are emerging that focus on skills required in a particular industry. The programmes allow students to build on their technical backgrounds and experience.

An example of this is the Mandarin Oriental Hotel Group MBA programme delivered through a partnership arrangement with the Royal Melbourne Institute of Technology (RMIT) Australia.

In addition to a range of disciplines, including international business, e-commerce, marketing and human resource management, the RMIT MBA programme incorporates hospitality-related case studies and special study modules relevant to the hospitality industry.

Sue Newnham, Mandarin Oriental Hotel director of learning and development - group, said as a result of the long-term relationship with RMIT, the lecturers had customised the traditional MBA programme to provide greater flexibility and options to Mandarin Oriental students.

'The demands of successfully completing the MBA programme in terms of effective self-organisation, diligence, tenacity and commitment, replicate directly the skill sets required at senior levels of hotel operations,' Ms Newnham said.

The programme is funded by the hotel group and has been an integral part of the company's retention, development and succession planning system for the senior management team for seven years. Wherever possible, graduates who have completed the programme act as mentors to the next generation enrolled in the scheme.

The hotel group funds and encourages successful completion of the MBA programme because it demonstrates the group's commitment to supporting lifelong learning as a fundamental philosophy. The group also believes that learning is inextricably linked to increased knowledge, skills, self-awareness, confidence and competence.

Ms Newnham said the programme was also part of an effective retention and strategic workforce planning tool, because the group promoted from within by developing its leaders to be sufficiently equipped to manage

at the next level of the organisation.

This is a crucial component of effective talent management and succession planning, as the company expands the number of properties it manages or owns.

While an MBA is desirable, it is not a prerequisite to secure a management position with the Mandarin group.

'If a candidate already possesses an MBA, it shows that they have attained a high level of research, analytical thinking and synthesis and comprehension skills. However, at the Mandarin Oriental Hotel group, if the candidate has acquired a high level of interpersonal and technical skills, extensive real-life experience and knowledge, then this is viewed equally favourably in the selection process,' Ms Newnham said.

Feedback from programme participants indicates their belief that their skills and knowledge base has been broadened significantly by this MBA programme in ways that would not be achieved through other means.

The work-based projects and case studies used provide insights and strategies that enable them to deal more effectively with change and the impacts that external forces have on organisations. As the company continues to grow and expand globally, these skills ultimately enhance their effectiveness as leaders.

Ngan Kok-leong, CLP Power environmental manager, said environmental engineers wanting to further improve their environmental knowledge were encouraged and supported by CLP Power to enrol in relevant programmes, including MBAs.

Suitable programmes include environmental science and master's programmes that have an environmental focus.

'We also try to arrange work schedules that maximise available time for study and sitting examinations,' Mr Ngan said.

Through its company support education scheme, employees are able to apply for up to 50 per cent of programme costs, providing it is relevant to their current or future job position.

Philips Electronics Hong Kong recognises the importance of sponsoring and supporting MBA's and other management development programmes.

Florence Ng Sin-man, Philips Electronics Hong Kong senior director of human resources, said the participation by employees in high-quality external programmes supported their continuous career development and provided them with input from thought leaders and valuable exposure to professionals from other organisations.

Employees could apply to join programmes or be recommended by their supervisors. Programmes are chosen to suit individual development needs for current and future roles in the company. Employees considering further education programmes can seek advice from the Philips regional learning services team.