FOR HEALTH-CONSCIOUS Hongkongers, a bowl of Special K with fat-free milk may be a good choice of breakfast. But for those who prefer a more vocal start to the day, 'Breakfast K' offers an entertaining twist.
Served with a full Chinese breakfast of congee, cheung fun (rice noodle rolls) and fried turnip cakes, a morning session of Breakfast K can make a roaring start for anyone who likes a good singsong.
In case you haven't guessed, K stands for karaoke.
As part of karoake chain California Red's plan to capture a market previously unexplored by the karaoke industry, the company launched breakfast karaoke sessions in Tsuen Wan, Ngau Tau Kok and Yuen Long, among other venues, last October.
The morning sessions target those who don't have to rush to jobs, such as the elderly and housewives.
'When grandparents or mothers are done with their morning exercise or have dropped off their grandchildren and children, then they have time to come for breakfast and sing some karaoke tunes,' said Chung Yok-ling, regional manager at California Red.