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Expo fashions future trends

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APLF shows and seminars will look at new technology and where the materials industry is heading

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Keen observers of fashion will have noticed a shift in the product lines of some of their favourite brands.

Names that were built purely on clothing have expanded their lines to include accessories from bags and belts to shoes and even jewellery, and brands with reputations built on jewellery, such as the Greek brand Folli Follie, have crossed over into fashion with the launch of a series of accessories.

'This is happening at every level from the luxury brands down,' said Perrine Ardouin, senior event manager of APLF, which opens today.

Consumers now expect to find a variety of lifestyle items in one shop and a quick turnaround of new products. Their demands are changing the way manufacturers and retailers operate.

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Players from the leather industry will gather at the Convention and Exhibition Centre for the 23rd edition of APLF, which ends on Friday. The fair is an opportunity for different sides of the industry to exchange ideas, source new suppliers and products and keep abreast of new trends.

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