When Don Taylor stripped off to get his muscular body painted in the blue Hong Kong rugby jersey, a crowd formed. The portfolio manager of Swire has never had his body painted before, and he hadn't planned to do it yesterday either. Lindsey McAlister, founder and artistic director of the Hong Kong Youth Arts Foundation, practically took his shirt off for him. 'Face painting is part of our efforts to raise money for an educational scholarship for the Hong Kong Rugby Football Union,' she says. The two have known each other for years because of Swire's support of the foundation. 'Lindsey can be very persuasive when she wants to be. I'm only doing it for Lindsey and Youth Arts. I've never had my body painted before. It feels quite cool,' says Taylor, who was born and raised in Hong Kong. 'I've only missed two Sevens since it started.' The person armed with the paint brush is Cat Finlayson, a professional face painter. '[Today] I charged about HK$500 to HK$700 for a torso, depending on how big the person is and how much paint I have to use,' Cat says. 'I've already painted seven young men's bodies this morning and two South Africans. Painting men like this is quite fun,' she says, pointing towards Taylor. 'I only moved to Hong Kong in August. I really love the atmosphere here.'