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Mash hits

Reading Time:2 minutes
Why you can trust SCMP

Mix and match, cut and paste or simply steal: that's the spirit of the Web in the throes of a quiet but messy revolution propelled by the rise of the 'mash-up'.

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The term originally meant a mish-mash of ready-made musical influences. A mash-minded DJ might fuse Britney Spears and Extreme Noise Terror, say, in a twisted bid to concoct music that sounds familiar but different.

Now the same post-modern picture applies to the Web in an extension of mainstream 'personalisation' offered by the likes of Google, which lets you tinker with the look of a search engine's home page so you feel comfortable and ready to go. I've toyed with personalisation a lot and found glitches always crop up. As a result, I usually boomerang back to my trusty Web-mail home page, festooned with a sprinkling of headlines.

But now, for at least five minutes, I have gone over to DIY mash-up site www.netvibes.com, which enables me to compile a profusion of content in a handy collage. So far, along with my Web mail, the collage features top Time magazine stories, the weather and default items such as 'Colorful', which displays attractive pictures, including what resembles a Catherine wheel crossed with a supernova. Pretty.

Alas, all those vibrant pixels are stopping the page coming together like a jigsaw puzzle. Feeling ruthless, I click the target-like cross on the corner of Colorful's window and ... pouf! The program permanently fades from view. Good.

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But it's a case of 'missing you already', because now the page looks plain. Anyway, you get the picture - mashing means you can change the scenery on a whim or as much as your desire for efficiency dictates and, in theory, save heaps of time wasted roaming the Web.

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