No more nymphs playing hide-and-seek in a vineyard or a Miss Universe pretending to be a European princess marrying a prince in a fairy tale castle. This full-page ad by Sun Hung Kai Properties for Manhattan Hill, a development in Lai Chi Kok, stands out by featuring a pretty model on all fours, examining intently a piece of raw steak.
There must be a tacit understanding among property developers and their hired promoters that adverts and TV commercials must bear no relation to the flats sold. Still, this ad takes it to a new level. My question is, wouldn't the raw steak image turn off potential vegetarian flat buyers?
Now turn to the Manhattan Hill website. It does not have the usual mundane descriptions of floor plans and on-site facilities. Rather, it features verses like this one:
'Jag 1609, a refined distinction
It fills, residents of Towers 1
And 2, an exclusive pleasure it fulfils.