Jeans: his own brand, The Year of ...

'I wanted to create a product that could sit next to Gucci or Comme des Garcons, yet not use the haute couture concept.

It is a sophisticated, eclectic application of art on a traditional five-pocket jean.'

Shoes: Manolo Blahnik men's collection, Prada, Louis Vuitton.

Trainers: 'Nothing really beats my New Balance collection from Japan and England.'

Jacket: Edifice in Tokyo. 'It takes traditional tailoring and brings it up to date. They're smart and at the edge of what's happening.'

Watch: Bell & Ross Professional Space 3.

Sunglasses: Dior, Gucci and Ray-Ban.

'I like to get noticed for certain things and fashion is one of them.'

Book: Vedanta Treatise by Swami Parthasarathy. 'It's helped me understand that it's our duty in life to be cheerful.'

Music: Tha Blue Carpet Treatment by Snoop Dogg.

Work of art: 'A piece given to me by Takashi Murakami two years ago.'

Charities: Children's Hunger Fund and the International Eye Foundation.

Restaurant: Felix. 'For the view and design.'

Club: 'I'm the Pope and Sugar's my church on Thursday nights.'

Two items to take to a desert island: 'Fire and fishing gear.'

Never without: BlackBerry.

Place in Hong Kong: Central. 'Everything I need is there.'

Laptop: Black MacBook.