Fashion retail sector runs hot as cashmere specialist Shenzhen Erdos and foreign brands look to expand
International retailers are swiftly positioning themselves to gain a slice of the market as incomes rise and fashion awareness increases among mainland consumers. Europe-based clothing chain C&A is the latest among the big-name overseas stores to announce expansion plans in China.
It will open four shops in Shanghai in the next few months, and will be closely followed by Swedish fashion house H&M, which will open two stores.
The stores will face stiff competition from Hong Kong brands such as Giordano and Bossini, and from leading mainland enterprises such as Shenzhen Erdos Garment Company, a cashmere garment and silk specialist.
As the fashion retail sector grows, there will be many job opportunities for buyers, merchandisers, designers, display specialists and sales professionals.
Erdos, in particular, will need experienced candidates to fill various roles for its chain of about 60 outlets, which it plans to expand to about 100 in three years.