The brand cherishes the importance of aesthetics over mechanical complications and has led the way in its use of ceramics
Rado is something of a novelty in today's watchmaking world. Competition in the industry is rife as brands increase their mechanical output and come up with complicated innovations.
At the top end of the industry is a school of thought that a true watchmaker is one that produces all the components of a mechanical timepiece entirely in-house,
and the more complicated, the better.
Then there are the watchmakers who aspire to produce more, but for reasons related to skilled personnel, know-how and technical means they have to rely on outside suppliers for some of their components.
And then there is a rare breed who champion aesthetics over complications. Rado reserves just 20 per cent of its output for mechanical watches; the rest are fitted with the now largely unfashionable quartz movement.