The Greek watchmaker makes bold, fun statements with its designs which are of high quality, affordable and include new materials
There are no pretensions with Folli Follie. The Greek lifestyle brand's philosophy is to offer consumers a 'full fashion concept' of jewellery, watches and accessories, and it has found a niche in a watch market where elitism is often the name of the game.
The watch connoisseur will shun Folli Follie, whose objective is to provide branded and fashionable products of 'high quality at affordable prices' to 20 to 40-year-old fashion-conscious men and women. But it hardly matters.
Folli Follie's watch collection has played an increasingly important role in the brand's success in recent years.
Collections span the sporty, day-time and evening ranges, with colour variations a key characteristic.
One trend to emerge in recent years has been the use of ceramics in watches. The trend has caught on with brands at all levels of the market, and many have made it a visible part of their products.
But in an industry where competition is fiercer than ever, innovation is essential to keep the consumer interested. This year, Folli Follie introduces a new material, corian, to its watch collection. Corian is composed of acrylic polymer and alumina trihydrate that is more commonly used to make kitchen counter worktops. It has a smooth sheen that gives it a look similar to ceramic, and it is at least as durable.