What is the most exciting part about being in charge of a leading luxury watch brand? For me it is the thought of trying to do the best every day, thereby innovating constantly in terms of quality, technology and new products in compliance with the vision of the founders of the company - namely to create the finest timepieces in the world. Are watches the first thing you think about when you wake up in the morning? I was born in a family-owned watch company, therefore watches are part of my life. Being the guardian of Patek Philippe's prestige must be a blessing, but I can also imagine the pressure that comes with it. What keeps you motivated from day to day? The leading position is a long term, never-ending challenge. This is what motivates me on a daily basis. Would you share with us the most memorable day in your life as president of the company? Some of the most memorable days for me in my life with the company are linked to major milestones in our history, such as the 150th anniversary, the move to the new workshops in 1996, and last but not least the opening of the Patek Philippe Museum in 2001 where, for the first time, I could see my own collection of watches exhibited. I understand that Patek Philippe attributes much of its success to having its own manufacture, which gives the brand creative independence and control on quality. There are seven other haute horlogerie brands that also have their own production units, but it seems that your brand is often ahead of the game. What are your other competitive edges? The main difference is independence. As one of the few family-owned watch companies, independence is one of our most important values, a unique selling point [USP] in today's world. The company has been privately owned since it was founded in 1839, and has been in the hands of my family since 1932. Independence gives us control of our destiny, our philosophy and ensures creative freedom in everything we do. This USP increases the credibility and trust the market has for the brand in the long term. Patek Philippe is the inventor of the Calibre 89, the most complicated mechanical watch to date. Do you envision that your brand will outdo this achievement under your reign? What would it take to accomplish this? As you mentioned, the Calibre 89 is the most complicated watch to date, so our aim is not to outdo our own superlative achievement in making a more complicated watch than the Calibre 89. The Star Caliber, created to celebrate the new millennium in 2000, is a good example of our innovation philosophy. The Star Caliber's aim was not to make a more complicated timepiece but a timepiece that proposes an innovative mix of complications which are not usually combined, and introduces six patented innovations. We use our long-term traditional knowledge but always look towards the future. You have established the Patek Philippe Museum, known to some mechanical watch enthusiasts as a 'temple to watchmaking'. It is surely more than just a tourist destination. What role do you see the museum play in the coming decades and even centuries? The museum houses 500 years of watchmaking, including the Patek Philippe collection from its beginnings in 1839 to the present day. It displays more than 2,000 watches, musical automata and miniature enamels from the 16th century to today. It also houses an extensive library dedicated to horology, as well as an exhibition of antique watchmaking tools. The goal of this private museum, which is open to the public, is to familiarise visitors from Geneva and Switzerland, and abroad, with our city's great watchmaking artisans of the past and present, who over the centuries have so faithfully served and preserved their noble art. Their skill and artistry have been instrumental in making Geneva famous the world over. Last November the museum celebrated its fifth year of existence. Since its inauguration, it has welcomed more than 66,000 visitors. I am very pleased with this result, and by the fact that the museum has become an active part of the Geneva cultural offering. Consolidated collection At this year's BaselWorld fair, Patek Philippe presented a consolidated collection of watches that build on its existing lines. They include the Chronometro Gondolo, which makes a return after an 80-year hiatus. The watch carries a refined design of the original with a tonneau-shaped case in platinum and the manually wound Calibre 25-21 REC (rectangular) designed for the watch. Six months after the Nautilus was reintroduced to the market, Patek Philippe adds to the stainless steel version with three gold models (yellow, white and rose). The Nautilus preserves the design DNA of the original, which was launched in the 1970s but has been modified to include complicated versions. The gold versions have a self-winding movement.