HRTrends
Many long-established Hong Kong brands which have prospered over the years share the business wisdom of moving with the times, and Chow Tai Fook Jewellery is no exception. But while the 78-year-old company embraces modern management concepts and practices, it has also kept worthy traditional values alive to maintain a close bond with its staff.
These include a caring management style and emphasis on staff development, a meritocracy, discipline and team spirit.
With 13,100 employees working in more than 700 sales outlets in Hong Kong, the mainland, Macau and Taiwan, the group said this time-honoured ethos complemented its modern management regime and had helped it to expand rapidly, especially on the mainland, where it has 640 outlets with 11,500 staff.
Raymond Leung Wai-man, the company's assistant regional manager for Hong Kong Island who also oversees group-wide manpower management, said that although tourism and local consumption had generated fierce competition for talent in the jewellery retail business, the turnover rate of its Hong Kong sales team, including retirees, was 16 per cent compared with the sector average of more than 20 per cent.
'Chow Tai Fook has always been a pioneer in the industry. We keep our industry lead by always innovating to excel in service and quality,' said Mr Leung.