-
Advertisement

The Beijing 2008 Olympic Games

Reading Time:3 minutes
Why you can trust SCMP
John Millen

Only 445 days to go

A.

Meet the mascots

Advertisement

Everyone loves and remembers a good mascot. Sports teams, top companies and lots of other organisations know that a cute mascot promotes their image and makes people notice them. The first Olympic mascot, a cartoon version of a skier, appeared at the 1968 Winter Olympics, and the idea quickly caught on. The first official mascot of the Summer Olympics was a red jaguar and made its appearance at the 1968 Summer Games in Mexico City. But it wasn't given a name. The Olympic mascot really became popular with the appearance of Misha, a bear cub, at the 1980 Olympics in Moscow. Misha was cute and cuddly and he set the standard for the Olympic mascots that were to follow him.

1. What is a mascot?

Advertisement

a. a person, animal or object that is supposed to bring good luck

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x