A small Shanghai cafe has changed its name and logo three months after the city's High Court upheld a copyright infringement claim lodged by Starbucks.
The formerly privately run Shanghai Xingbake Cafe renamed its two city outlets the Fang Yun Cafe this month, clearly distancing itself from Xingbake, the Chinese translation of Starbucks.
In January the Shanghai Higher People's Court rejected the cafe's appeal against a lower court decision that it should change its name, stop using Starbucks' trademark and pay 500,000 yuan in compensation.
The US coffee retailer and its Taiwan-based joint venture partner, Uni-President, sued the Shanghai company in 2004.
The Shanghai No2 Intermediate People's Court found in favour of Starbucks in 2005, prompting the appeal.
During the intermediate court hearing, the Shanghai coffee retailer said it had registered and gained legal status before the US coffee giant, local media reported.
Shanghai Youth Daily quoted a judge as saying that even after the High Court decision was announced in January, the Shanghai company had ignored the court's order.