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Company profile - Li Ning
Li Ning's principal activity is the manufacture of sports footwear, apparel and accessories for sport and leisure. Products are primarily sold under the Li-Ning brand, which is owned by the group, and the Kappa brand, which is exclusively licensed for use on the mainland and in Macau. The company, which relies heavily on retail franchise partnerships, plans to add 500 stores this year, bringing its total to 4,800 locations.
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