Brand story: Transformulas
What is it?
Transformulas is a range of what the company calls cosmecutical treatments, which combine medical and cosmetic processes to counter the effects of ageing.
What does it do?
Founder Rosalind Chapman was in town recently to demonstrate the products. The difference between one side of a face treated with the products and the other is clearly visible. Within minutes, the skin around the eyes is lifted and the jaw line tightened. Chapman says that one of the reasons she started the line is because she's scared of needles. 'I have a fear of treatments using needles, so I wanted to find something that didn't require them. I started with Lip Volume and we've expanded from there.'
How does it work?
FaceControl with eyeseryl can be used as a makeup primer and is especially effective at lifting tired jaw lines, defining bone structure and reducing eye puffiness and dark circles.