Bacardi-Martini is looking for someone who is happy to start from scratch in this new role Spirits brand Bacardi-Martini is looking for a management and organisation development manager for Asia - a new role - to join its elite team in charge of regional human resources functions. 'This is a strategic role to help us with a chronic issue and fight the war for talent, internally and externally,' Tom Wang, regional director of human resources at Bacardi-Martini, said. The appointee will work with other functional heads and country human resources managers to assess the skill sets of 700 employees throughout Asia. The number of employees will increase significantly in the next few years to raise the company's core competencies. The person will be based in the Shanghai headquarters and will travel extensively throughout Asia, excluding India. The candidate will be responsible for talent management and succession planning. Mr Wang said the ideal candidate would be an outgoing person, unafraid of failure and someone who enjoyed starting from scratch. 'Someone who expects everything to be laid out in front of him will not succeed in this job,' he said. Educational background is not as important as personality. Candidates must have a pioneering attitude and be comfortable with change and ambiguity. Joining Bacardi-Martini when the industry was 'on the cusp of an explosion in the region' would be a good career move, he said. Career development opportunities include overseas workshops and educational opportunities. Demand for premium alcohol brands is growing rapidly in Asia. Demand for martini-style cocktails is waning but that for specific kinds of vodka is rising. Mr Wang said Bacardi-Martini's phenomenal growth was a result of the increasing affluence of young people in Asia. He said that people in their 20s tended to favour white spirits such as vodka, gin and white rum, while older drinkers leaned more towards darker sprits such as whisky. The company's best-selling product in China was Dewar's whisky, he said. The privately held company is one of the biggest in the spirits industry and is benefiting from this cultural change because it specialises in premium brands such as Bombay Sapphire gin, Grey Goose vodka and Dewar's Scotch whisky. 'The culture of drinking in this generation is more rampant than before,' Mr Wang said. 'People are drinking the right stuff, the branded stuff, where the quality of taste matches the quality of image.'