Professionals keen to get ahead in the fashion and luxury industry in China may be interested in a new programme being offered in the mainland. The advanced management programme in fashion and luxury (AMP) was developed by the Tsinghua University School of Economics and Management, the Institut Francais de la Mode (IFM), and the HEC School of Management in Paris, which was ranked the No1 business school in Europe last year by the Financial Times. The six-module programme is for senior managers working in the fashion, luxury and design-based industries operating in China and in international markets. It aims to prepare them for the challenges in the fast-changing fashion and luxury markets in China. Students will become familiar with the current business and economic trends in fashion and luxury and learn about culture, practices and intangibles that make this sector unique. Director of international programmes, executive education for HEC, Joshua Kobb, said there was a need for expertise in Chinese firms. 'China will not remain a low-cost manufacturer forever, and needs to move up the value chain,' he said. 'Part of this process involves the creation of Chinese brands able to compete on the global market. The AMP, in offering a programme that blends general management and tools for the fashion and luxury industries, fills a clear gap in the training offered in China, and contributes to the competitiveness of firms in China,' Mr Kobb said. Subjects include global strategy, globalisation and innovation, product strategy and brand management. Participants will also attend conferences and meetings with industry leaders. The course runs from September to next March in Beijing and Shanghai with an optional seminar in Paris. Tuition fees for the next intake are 88,000 yuan, excluding the Paris seminar. The application deadline is September 3. The programme is taught in English with Putonghua translation.