What is the key to building a successful business? You must put pressure on yourself to be the best and strive to come up with something innovative. Consumers are inundated with products, so you should add value and give them a reason to buy. You have to find a way to make your product different, to give it a twist. Remember, too, that most businesses are fundamentally the same - structure, overheads, product, and having the right people. In creative industries, you need creative individuals - and you must take care not to stifle them. Encourage them and bring out whatever they have inside. Also, help them to believe in themselves. How do you assess new ventures? When people come to me with a deal, I don't look at how much I could make, but what I could lose. My view is that if you can cover the downside, the upside will take care of itself. It is important, however, to go in with your eyes open and do whatever you can to limit the risks. In 'hot' markets, such as now, when money is being thrown at this part of the world, you have to be especially careful not to get caught up in the hoopla. And you should always remember there are opportunities in down markets as well. What is your guiding principle for projects around Asia? The main thing is to adapt the way you do business to fit into the culture. China is the perfect example of that, because there is not one easy path. You must understand that, for whatever business you are doing, every province has different rules and regulations. If you recognise that, you can establish the right connections with people and companies that are honourable. If you concentrate on forming strong relationships and being a long-term player, you will get there in the end. Can individuals learn to become entrepreneurs? Risk is not for everyone, only certain types of people. Usually, I think of entrepreneurs as the sort who, even though they can't swim, will walk to the end of the diving board and jump straight into the pool at the deep end. When they are in the water, they start paddling and teach themselves how to swim. For 95 per cent of the population, that approach just doesn't make sense. They walk to the end of the board, take a careful look, and walk back. In general terms, an entrepreneur must have an open mind, be very optimistic, and feel it is possible to move mountains. That attitude will create the positive energy to carry you through. Why do you take on so many advisory commitments? I have done very well in my 37 years in Hong Kong, and feel it is a responsibility to give something back to the community. I try to tell the government and other people that I don't have enough time, but they don't care. Ocean Park is a huge responsibility, but there are also commitments with organisations like the Urban Renewal Authority, Tourism Board, Hong Kong Arts Festival and The Link. It sometimes seems there are few areas of Hong Kong life where I'm not involved, somewhere behind the scenes. Having said that, I take it a day at a time and believe that whatever you undertake, you should do it well. I just hope the little I contribute somehow makes a difference.