Here's the real magic: whether or not you're a Harry Potter fan, the likelihood is that you'll end up going to see Harry Potter and the Order of the Phoenix this summer.
Resistance is futile. There is no escape from Harry Potter.
With the release of the seventh and final book next weekend, the boy wizard is now everywhere: in supermarkets, book shops, toy stores, video games and, above all, in the hearts and minds of millions of toddlers, children and even adults old enough to be Daniel Radcliffe's grandparents.
For Potter addicts, the new film is a delight. It is a good movie, by franchise's standards, and credit must go to director David Yates, who accomplishes the unenviable task of adapting an 800-page novel into a decent two-hour movie skilfully without getting bogged down in the details.
The story boils down to this: Harry claims Lord Voldemort has returned. The Minister of Magic says he is a liar.
Harry and his friends form a group they call Dumbledore's Army to learn defensive spells and prepare for the impending battle. A clash between good and evil ensues.
With less focus on the dark arts and more in-depth portrayals of characters than previously, this is a real movie: one with a coherent plot and characters we can relate to, rather than just a showcase of special effects.