Most men have no idea how to properly apply makeup. Chantecaille's Gregory Messer says you should apply foundation or tinted moisturiser with your fingertips and blend downwards. 'Men have very tiny, fluffy whiskers on their upper cheeks, so you don't want to lift them up. 'Start with your cheeks and blend outwards. Then apply some more in the centre of your face. Sweep it under the eye and lightly pat to cover those wrinkles and dark circles. You can use concealer for dark circles under your eyes and for blemishes too.'