The Hong Kong Book Fair reflects many aspects of the literary scene in Asia, and among the most pressing issues being discussed by publishers this year is the cost of printing books. 'Our industry is full of energy and of challenges,' said Joanne Chan, marketing manager for Crown Publishing (HK). Ms Chan cites printing costs as the biggest challenge facing the industry. Eugen Ng Chi-kam, deputy general manager of Cite (HK) Publishing Group, said: 'All Cite books are printed in Taiwan and the cost of paper is rising there because of Taiwan's protection policy for its paper companies.' Enrich Publishing is looking outside of Asia for its paper requirements. Enrich chief executive Derek Lee said: 'We are highly cautious about production of our books being environmentally friendly. Our books are printed on lightweight paper from sustainable forests in Finland, and the print is environmental friendly.' Most printing work for Enrich is still done in Hong Kong, with some binding and printing outsourced to Shenzhen. 'More publishers are aware of these environmental issues and are willing to spend more to promote a better reading world,' Mr Lee said. Ms Chan said these printing concerns, as well as finding new distribution channels such as flagship stores and vending machine placement, would be the hot topics at this year's fair. 'As one of the leading publishing companies in Hong Kong, our products cover a wide range of quality books. We are glad that a lot of famous, young and popular authors will release their latest publications at the book fair.' The Asian Publishing Forum at the fair will discuss a full range of issues. Mr Lee said: 'It is a gathering of the most active publishers in Asia to share and participate in promoting the effectiveness and productivity of the industry. The Meeting the Author sessions are really vehicles to promote the visibility of authors and book sales.' Ms Chan said that the Hong Kong Book Fair was the most representative display in the region of the state of the industry and that 'the support from TDC [Hong Kong Trade Development Council] is increasingly important to our promotions'. '[The TDC] has held a series of successful events which help to draw more people to the fair.' For the first time the Hong Kong Economic Times organised a poll of '10 Good Economic and Management Books', a hot market area which provides this financial centre with some of its best-selling titles. Enrich Publishing, an independent professional and trade publisher, will focus on publishing content for the business and finance sector. Enrich published Invest to Last: 10 Timeless Principles by Tony Measor last year and it became the No1 best-selling title of the year in Hong Kong. The company also published its first foreign-language (Korean) title in February: Value Investing In China Your Guide to Picking the Best Stocks. Enrich has attended the fair since 2005 and believes it provides the company with a platform on which to broaden contact with readers and as a good source of revenue with the entire set of publications available in one location. Enrich also hopes to use the fair as a means to continue the company's global outreach in co-publishing, licensing and distribution. In April the publisher launched its first co-published project with World Scientific Publishing in Singapore. Economics is also an area being pushed by The City University of Hong Kong Press, established in 1996 as the university's publishing arm. Among the range of professional and scholarly publications the publisher will launch at this year's event is Hong Kong Auditing: Economic Theory and Practice (second edition) and Challenges and Policy Programmes of China's New Leadership. This year's edition of the fair marks the ninth year that CityU Press has joined with other local university presses to create a University Pavilion. CityU Press editorial manager Edmund Chan Ka-yeung said: 'The trend of seeking high-quality professional and academic books is set to continue this year, with lifelong learners looking for titles that help enhance their career prospects and increase their knowledge. CityU Press saw this trend and has been directing its publishing resources to this area to meet demand.'