As many as 72 per cent of Hong Kong men visit spas to relax and de-stress. The city's 'work hard, play hard' ethic means that many men now view spas as a reward for working long hours, going on business trips, and countering the general stress of city living. A recent survey by local firm CatchOn & Company found that only 19 per cent of men regard spa treatments as a way to improve their looks. Massage is the most popular treatment, but men are becoming more adventurous: 63 per cent have received a facial, 44 per cent a reflexology massage, 40 per cent wraps and scrubs, 28 per cent manicures or pedicures, 21 per cent waxing, and 10 per cent slimming treatments. Men prefer moisturising facials, closely followed by detoxification and treatments for problem skin. What's more, men tend to pay more for their facials - 24 per cent spend more than HK$900, compared with 13 per cent of the women surveyed, who spend longer getting a facial but pay less. Thirty-two per cent of men buy products in the spa: 40 per cent spend less than HK$500 per purchase, and 30 per cent spend up to HK$750. However, consultations and therapists' advice is considered a waste of time. Many men say that most of the therapists they've met either have poor communication skills or appear to be unqualified to give advice about wellness and grooming. Nor do most of those interviewed regard 'men only' spas as necessarily better suited or equipped to meet their needs and expectations. Some men even regard them as a poor second, being too sterile, and lacking warmth and ambience. But although men are comfortable in unisex spas, they're more inclined to patronise spas whose clientele includes a significant proportion of men. They also favour spas in fitness centres and at the hotels they stay in while on business trips because of the convenience and privacy.