Hong Kong's dizzying pace of change is keeping employers on their toes and none more so than the market research industry, which is adapting quickly to the evolving needs of clients as the economy continues to boom.
One market research company is learning to keep up with a dynamic market while dealing with the growing pains of its business. Attracting and retaining talent, though, is proving to be a challenge.
According to an insider, the industry experiences an annual 15 per cent to 20 per cent turnover rate.
'It's a battle for talent out there,' The Nielsen Company Hong Kong's managing director Fanny Chan Ying-fong said.
'The research industry is still growing. Various companies are setting up research departments and they try to get staff from agencies. After a while, staff will want to work for the clients and agencies too.'
Nielsen employs about 40,000 people globally with 350 staff based in Hong Kong.