A decade ago, telephone companies and TV companies had very different areas of expertise. TV companies created content, and phone companies helped disseminate it via their networks. But since the advent of mobile technologies and internet technologies and their voracious need for 'media content', phone companies such as PCCW have been finding themselves much more media savvy; they now create content as well as deliver it.
Not so long ago PCCW was a fixed-line, local phone business, but in the last eight years it has repositioned itself to become one of Asia's leading integrated communications companies. It provides numerous broadband internet, mobile phone and fixed-line telephone services as well as running the largest commercial deployment of Internet Protocol Television (IPTV) in the world - Now TV.
PCCW, like many other integrated media companies, is striding ahead with diversification.
To support their increasing range of services and assist in the company's expansion, PCCW is on a big recruitment drive.
'The growth engine right now is the mobile phone business and the TV content business,' said Christine Chow Oi-wan, head of group human resources. 'As the industry continues to develop, we have more and more customers - so we need to find the best people to help us serve these customers and grow the business further.'
With a staff of more than 15,000 worldwide, of which 11,000 are based in Hong Kong, PCCW is now looking to fill 300 vacant positions.