Although we may all dream of owning diamonds from Van Cleef & Arpels and Cartier, not everyone can afford such luxuries. Luckily, a new generation of jewellers is emerging online, selling hip designs that are stylish and won't break the bank. Here are a few to watch out for.
Alex Woo
A favourite among It-girls such as Jessica Simpson and Eva Longoria, New York-based Alex Woo studied fine arts and jewellery design at Cornell University, the American University of Paris and Parsons School of Design. She draws inspiration from her travels and her designs are sleek and trendy. Her best-selling Little Numbers collection features handmade numbers in various sizes made from sterling silver or 14 carat yellow gold, with or without diamonds dangling off a thin chain. She has also launched the Little Letters and Little Faith collections.
Ginette NYC
Founded by French-born, New York-based Frederique Dessemond, Ginette NY's collection features everyday objects such as locks and watch spare parts that are transformed into necklaces and bracelets, rings or earrings mostly in 14 carat gold. The brand is best known for its personalised monogrammed pieces, including a simple flat disc-necklace with a thin chain strung through holes on either side. Her latest take on personalisation is a delicate lace mongram necklace that comprises three intertwined letters in an unusual script. Choose your own initials or words.