Who are the creators?
Founded by Korean-American David Chung, the brand was so- named because two chemists and one dermatologist were involved in developing its formulas, the aim of which is to blend natural botanicals with modern technology.
Who uses it?
Two of its newest products reportedly caught the attention of Helen Mirren and Cathy Hilton at this year's Oscars.
What's the spin?
The company's best known product, H Serum, was the first topical bio-engineered human growth hormone for cosmetic use. It supplements the growth hormones naturally produced by the body, replenishing those lost because of age. Nano-technology is used for deeper epidermal penetration. Company president Spencer Kanis, who was in Hong Kong recently, says people age because they start losing hormones by the time they reach 20. 'H Serum slows down the ageing process by stimulating cell regeneration in the skin, so that new cells are constantly regenerated to improve skin elasticity,' Kanis says.