Sports retail giant is expanding with more mainland outlets
The adidas group is fast-moving and has some of the most recognisable brands in the world - adidas, Reebok, Rockport and TaylorMade.
The Germany-based giant has been aggressively expanding its portfolio in recent years with the mainland as an integral part of its growth strategy.
The company has about 1,400 employees in the mainland and more than 3,000 retail stores selling adidas products, in addition to four business locations involved in administration, distribution and manufacturing, so it is well on track to reaching its goal of becoming China's No1 sports company.
Angel Yu, adidas Group's vice-president, human resources and administration Greater China, said in one to two years the mainland would become the company's second-largest subsidiary market after the United States.
She credited the fast business growth to expansion in lower tier cities, the opening of adidas-branded stores - nine at present, 30 by next year - the increasing personal wealth of mainlanders and that the company now offered more than just sports gear.
