On paper, it sounds an easy way to make money. First, set up your website. Then festoon it with splashy pictures and funny, informative news. Watch the world roll up and click your Google AdSense-enabled advertisements. See your earnings mount in micro-payments - 20 cents here, 20 cents there.
In keeping with so-called 'long tail theory', if you have enough content and can keep the punters coming, you will eventually amass a small fortune.
I confess I was optimistic enough to think I could make a mint online without too much exertion. After launching into cyberspace and establishing a presence in the shape of an armada of dazzling stories,
I quickly racked up 200 hits to the stories and was pretty happy.
I am not about to give up the day job, however, because nobody seems to be clicking the ads. Every time I visit Google AdSense, I see the same stony message: earnings: $0.00. Oh dear.
Maybe AdSense went down a blind alley and somehow missed my pages. Maybe my account just