'We do not always present our customers with what they want, we prefer to surprise them with something desirable that he or she has not even imagined before.'
This statement is found under the heading 'about us' on the website of G.O.D (Goods of Desire), which sounds like Cantonese slang 'to live better'.
The site says it is more than just a furniture store, but sells all kinds of lifestyle products that merge age-old Oriental traditions with modern aesthetics and technology.
By doing this, the brand creates a mood of east meets west and new meets old, it says.
Most of the products highlight local culture such as bags with prints of Chinese classifieds and ones in red, white and blue - similar to 'amah bags' that are so popular in Hong Kong.
The signature designs include the controversial 'DelayNoMore' T-shirt that has been selling very well.