I-Cable Communications' Cable TV, still trying to recover from the loss to rival PCCW Now TV of rights to show English Premier League football games, is taking a beating on another front. Now TV's Business News Channel has surpassed i-Cable News Channel in terms of ratings.
Sources told Media Eye that Now Business News Channel had been the most watched of all pay-television news channels since June.
Independent rating agency CSM included Now TV in a recent survey for the ratings data along with Television Broadcasts, Asia Television and i-Cable.
'A pilot test survey last month by CSM that included Now TV showed Now Business News Channel beating i-Cable News Channel in the afternoon and prime-time slot at night,' a source said.
An internal survey by PCCW echoed the pilot test results. The Business News Channel rated higher than i-Cable's financial news channel in September last year and beat i-Cable's news channel in June. Sources declined to give the figures until CSM announced the ratings.
'We only took 18 months to win over i-Cable. This should benefit our advertising income,' a source said.