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I'd like to share my views about teenagers who are becoming increasingly brand-conscious.
They are prepared to pay a lot of money for well-known labels, such as Levi's, Westwood and Agnes b.
Nowadays, many parents earn more money than their counterparts from previous generations.
In today's materialistic society, some students are willing to pay as much as HK$500 for a pair of jeans or HK$1,000 for a school bag.
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Teenagers don't consider the cost; they just want to be fashionable.
They will buy something even if it is not useful just because their friends have it.

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