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Mini drivers become ambassadors in Starbucks' search for good Samaritans
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'Stop! There is a cup on your car!'
Several years ago in the US, a good Samaritan flagged down a taxi when he saw a cup of hot coffee on the top of the car.
The story, it seems, inspired the popular coffee chain Starbucks to launch its 'Red Cup on a car' campaign.
Participants in the campaign, known as 'Red Cup ambassadors', are given a red Starbucks cup, which looks like a ceramic cup but is made of styrofoam and has a big magnet on the bottom.
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Ambassadors drive around the city with the cup on the top of their cars. If someone stops the car and reminds the driver about the cup, the good Samaritan will be given a 'sampling invitation' for a free Starbucks drink.
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