Business provides beautiful solutions

Celebrating 10 years in Hong Kong, the company considers itself a market leader in booming billion-dollar industry

The demand for beauty treatments is on an upward curve and it looks like it's a trend that's set to continue. The industry is worth billions of dollars and experts believe there is room for considerable growth.

A growing awareness of health and high-stress factors are adding fuel to the industry's boom and there has been a proliferation of beauty salons, spas and products popping up in the past five years. Lim Meng-teng, managing director of Neo Derm, said people were more affluent today and this was generating demand. State-of-the-art technology, which offered ever better solutions, was also a driving factor.

Neo Derm celebrates its 10th anniversary this year and sees itself as a leader in its field. The company specialises in sourcing and importing professional equipment, medical aesthetic technologies and products for dermatologists, orthopaedists, hospitals and beauty centres. It also owns and runs beauty salons, providing cosmetic treatment services in slimming, skin rejuvenation and hair removal, and it is a distributor of skin care products for the retail market.

A decade is a long time in any business and in the beauty sector the rapid development of new technology is changing the face of the industry. When Neo Derm was established in 1997, aesthetic medicine was a relatively new concept in Hong Kong and few doctors were carrying out skin rejuvenation.

But skin rejuvenation - a broad term used to describe treatments where, through the use of technology, procedures can be applied to reduce signs of ageing and to improve the appearance of skin tone - has become one of the largest trends to grip the sector in recent years. These non-invasive procedures require almost no downtime except the length of time it takes to carry out a treatment.