'I'm awake by 7am. I would love to sleep in but there's always so much going on. I have one person who is assigned to organising my schedule and keeping me on track. The first thing I do when I get up is switch on my BlackBerry to find out what's been happening in the past six or seven hours. At that stage, information is coming in from all of the projects we are doing in Hong Kong, the Middle East, India and South Africa. Then I exercise. I get bored very quickly, so some days I like to swim, some days I like to do weights. I work with two trainers in New York. I look at life as a bank account: I'm always giving out and the one thing I can do for myself is make sure I have a good hour of exercise, which helps me stay in shape and keeps my energy levels up. Because of the business I'm in, if I don't watch what I eat I will have a waist the size of a Lazy Susan. I eat a high-protein diet and stay away from white rice, potatoes, bread and pasta. I only drink water when the sun is up, so I can do cocktails when the sun is down. I work hard but I play harder. When I plan a party, I always make sure everybody has a good time. First of all, I listen to my clients to find out who they are. I see myself as a storyteller, and everything has a beginning and an end. Along the way, I like to use the devices available to me - such as the five senses. I always consider what you taste, what you feel, what you smell, what you see and what you hear. It's always carefully orchestrated. When I first came to Hong Kong, the idea was I would consult and create a 'hip hotel' and a ballroom programme for the [Hotel] Miramar. I quickly realised there was great potential there to take this 50-year-old brand and give it an extreme makeover. I feel, as creative director, very privileged to work with the local creative teams. I want [the hotel] to be world class in style and elegance, in a modern format, down to details such as the knives and forks we found in Paris, to the silk thread in the fabric, to the contents of the mini bar, to the chandeliers made in the Czech Republic. We, literally, scoured the world. I have a very hyperactive mind, so once I'm awake, I'm awake. There's no napping. My days are all very different. One day, I could be sitting with my editor working on one of my books. I'm lifestyle correspondent of CBS' The Early Show and a regular on The Oprah Winfrey Show. I could be planning a trip to the Middle East or Hong Kong for production meetings. I could be designing products with my design team for my HSN [Home Shopping Network] private collection. We recently launched a bar on [the Greek island] Mykonos called Cbar, which is at the Belvedere Hotel. Everyday there is a challenge to cram in as much as I possibly can. So by night time, I need a reward. I want to walk into a bar where the lighting makes me look good. I want to drink a well-crafted cocktail. In the summer, I try to spend a good four or five weeks in Europe. I rent a villa in Mykonos every summer. I also spend time in a South African lodge and spa. It's kind of where James Bond would go on safari. He is my ultimate icon. Style is not the watch on your arm or who cuts your hair or the cut of your suit. It's more about the way we behave towards one another. I rely heavily on the people around me. I have a core staff of 40 people, who I have tremendous respect for. So if you are rude to them, you are rude to me. I only work with nice people. I take on limited projects. I say no to more projects than I say yes to. At least once a year I give someone back their contract and their money. It doesn't matter how rich or powerful they are, at the end of the day if we are going to work together we have to make sure the journey is a fun one. We go to tremendous lengths to protect out clients' [who have included John Travolta, Tom Cruise, Lisa Kudrow and Sting] privacy. I think that's probably why I have the kind of clients I have. I have a very intimate window into their world; I get to see them exposed in many ways and they trust me to create their public image. I'm very turned on by the idea of having my own hotel because it's something where I can take everything I've learned from around the world, and all the skills I have been able to hone, and put them under one roof so that it becomes a living entity. I'm developing a very exciting project in Las Vegas called the Colin Cowie Supper Club. It is a bar, restaurant, nightclub, cigar bar - all in a 12,000 sq ft space - which will operate for 18 hours a day. It's a complete experience. You arrive for cocktails and they are beautifully served with caviar, smoked salmon and aquavit, all done on gueridons and trolleys. A beautiful hostess takes you to be seated where you are greeted by your server and find your name is written on the menu [and your initials] embroidered on the napkin. And at 1.30am the whole dance floor lifts up and underneath is a complete burlesque show from Paris. The key to great style is ruthless editing. There's such an abundance of stuff around us, the more you peel away the layers, the more you get to the core, the essence of what is truly meant to be. It's funny, I have so much abundance around me, but in my homes there is always a sense of minimalism. My collectables are never left out [on display], they are always in the cabinets. If I buy a suit, I give one away. I buy a new pair of shoes? I get rid of an old pair. I lead a very well-edited life. New York is my primary residence. I eat at home five nights a week and I have guests almost every night. That's my favourite thing. Some people wrap their legs around crystals to meditate; my meditation comes from sitting at a beautiful table, lit with candles, turning up the music, opening a bottle of wine, welcoming my guests, finding out what happened with their day and sharing mine with them. That's what I really look forward to when I get home. I like to be in bed by midnight in the winter. I usually have to wake up to busy days and I like my six to eight hours of sleep. In the summer, I like the 11-to-five routine, breakfast at 11, lunch at five, dinner at 11, home by five. Someday I'm going to stop living my life in the fast lane. At some stage I'm going to want to live on an island and sit under a palm tree - and eat as many carbohydrates as I want.'