Sydney
It may not be the most inventive ditty on television, but for a generation of Sydneysiders, I Like Bing Lee - sung to the tune of Monty Python's I Like Chinese - has been an inescapable part of the retail landscape.
So, too, was the elderly Chinese gentleman, Ken Lee, who fronted the commercials with his benign smile and invitation to 'Come in and meet my team. Everything is negotiable.'
Lee, who died last week aged 75, not only created the Bing Lee chain of electrical goods stores - named after his father - he also personified the dreams of Sydney's post-war immigrants, finding success and acceptance in his adopted country. He became one of the best known ethnic Chinese in the state and introduced the now-common practice of matching competitors' prices.
Apart from building a personal fortune of A$203 million (HK$1.38 billion), the retailer was a respected family man, a pillar of the community and a philanthropist.
'He was a man with a fierce determination for business - a fighter,' said long-time friend Tsung Lee, 82. 'But Ken was also a very caring person.'
Ken Lee's passing was mourned by not only the Chinese community in Sydney, but also the wider community, who respected his appetite for hard work and his impish sense of humour. He once admitted that if forced to choose between his business and his Hong Kong-born wife, work always came first. 'Yenda was my first love, but my love also is for Bing Lee, my business,' he said in a recent interview. 'Yenda knows this well.'