A new organisation dedicated to helping Hong Kong and mainland companies become more energy-efficient was launched yesterday. More than 40 corporations and individuals have already joined the Association of Energy Service Companies. One of the group's founding principles is a pledge to bring 'blue skies back to Hong Kong' through energy efficiency. Its chairman, Dominic Yin, who describes himself as a businessman turned environmental evangelist, said many companies and government organisations wanted to go green but did not know where to turn for advice. Mr Yin believes there is no reason why Hong Kong could not develop into an epicentre of green finance and why the development of new, green technologies cannot be driven by profitability. Members include local and international energy firms that can specialise in helping factories upgrade production technology, use less energy and improve their pollution controls. Mr Yin has attended more than 200 conferences, lectures and seminars around the globe since leaving his business to his son in 2000. He said he had recently spoken to officials in Dongguan who had 300 million yuan to spend on environmental measures but little idea of where to start. 'We have to show businesses that pollution reductions do not have to affect profits.' The group has 12 specific projects for the coming year, including a hospital in Shenzhen. The launch was held at a trade mission led by US Assistant Secretary of Commerce David Bohigian. The mission has already travelled through Beijing and Guangzhou, drumming up business for clean energy companies. Mr Bohigian said it was important that the US, China and India worked together to control pollution, as they would be the leading emitters of carbon in the 21st century. He said the fact that 25 per cent of pollution in California originated in Asia showed the importance of co-operation. He said the delegation had been overwhelmed by the interest on the mainland for the latest US-developed clean-energy technologies. 'There is more interest than ever in China,' he said. 'We were extraordinarily well received, not just by the government but by the private sector as well. There are 120 people here on a Saturday - government officials, businessmen, private energy executives - [showing] people are serious about clean energy.' Mr Bohigian said it was important that the move towards clean energy was 'industry-led, and technology- and results-driven'.