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One in four Hongkongers say they will not switch to digital TV

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A survey has found that almost a quarter of people have no plans to switch to digital television.

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Twenty-three per cent of the 502 respondents said they would spend less than HK$1,000 on digital broadcasting equipment, while 19 per cent had no interest in buying a set-top box to access digital TV.

The survey was conducted by the University of Hong Kong's Public Opinion Programme between December 10 and 17, within days of free-to-air broadcasters TVB and ATV beginning digital broadcasting trials.

The service was officially launched on December 31.

Senior vice-president Kwong Hoi-ying of ATV, which commissioned the survey, said more efforts were needed to attract viewers back to the free channels.

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'The two free-to-air broadcasters had more than three million viewers during the old days. But many of those have now turned to other entertainment,' he said.

According to the survey, half of respondents said the greatest advantage of digital broadcasting was the introduction of more free channels. Forty per cent expected improved picture and sound quality while 32 per cent said reception would be free of snowing and ghosting.

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