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ATV - Asia Television Limited

TV makeup industry puts on a new face

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More jobs, extra care needed as high-definition technology reveals the naked truth

The advent of high-definition television is a boon to makeup artists and cosmetic companies specialising in subtle makeup techniques and products as actors and presenters ditch their old-fashioned pan-stick.

Makeup for television programmes has traditionally been applied heavily, but the quality of high-definition cameras means dark or heavy makeup now stands out.

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The new service has brought job opportunities to hundreds of makeup artists in the city.

'It's not only the makeup,' said Why Chan Choi-yuk, chief artiste image supervisor at TVB.

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'Since every mistake will become very obvious on high-definition broadcasts, we spend a lot of time checking whether the colour tone on the artiste's ears and neck echoes the one on the face.'

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