bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

hooksAmpRedirectArticle

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

authorLocations

authors

paywallTypes

corrections

sponsorType

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

pdfFiles

seriesReverseOrder

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

readingTime

customTimezone

liveContents

Tim Metcalfe

Visual display staff are a key recruitment target for the DFS Galleria Macau. A team of five is on board so far, supported by another 15 in Hong Kong, but the company is keen to hire even more.
'There are definitely positions available,' said David Charles, DFS Hong Kong managing director.
'We would dearly love to recruit locally, but as the opening gets closer and hiring looks like it will be difficult, we will have no choice but to import staff.'
Previous experience is not  essential. 'We can teach the basic merchandising skills. What we are mostly looking for is creative flair. For all employees, of course we look for commitment, and people who think out of the box. But in merchandising you also need an element of creativity.'
At the DFS Galleria, the visual display team has two major responsibilities. One is to execute the global brand strategies of international boutiques such as Gucci and Prada. The other is for the team to develop creative merchandising initiatives for the Galleria's watch and beauty departments.
'It goes a lot further than just dressing mannequins and putting up signs,' Mr Charles explained.
'The visual display team works closely with the marketing department to develop various seasonal themes, from spring launches of the latest fashion to end-of-season sales and luxury gift promotions before Christmas.
'The marketing department comes up with a strategy and the visual display team executes it.'
However, the DFS Galleria will not be focusing on any specific themes.
'That was a big retailing trend in the 1990s, but customers have evolved beyond that,' Mr Charles said.
'They don't need to be reminded that it is spring or summer. Retailing has moved beyond that. It is a lot more subtle. If metallic elements are fashionable, like they are now, then that material will be introduced into merchandising displays.
'But our concept is more like a High Street, with a lot of luxury shops under one roof, rather than the atmosphere of a department store. For us, the luxury shopping environment and products are the real heroes.'



Staff with creative flair wanted for visual display team