With so many models out there, it's not easy these days to make a mobile phone stand out from the crowd. But LG managed with its Prada model, and it's hoping for a double whammy with its new Viewty cameraphone.
Clearly designed using notes from the company's co-operation with the global fashion house, the Viewty features a large touchscreen display in a sleek, black exterior. While it's a bit thicker, the Viewty could easily be mistaken for its Prada predecessor.
The Viewty is no less impressive and probably more practical - it includes a 5-megapixel digital camera with flash and autofocus.
The camera also takes video at up to 120 fps, or four times the fps rate of normal video, resulting in a very clear, slow-motion video when played back.
There is even an application that allows you to upload your videos straight to YouTube.
Another distinguishing feature of the Viewty is the control ring around the lens, which can be used as the zoom control in camera mode, like a traditional lens.