Jeans are a wardrobe staple but their ability to excite may be fading. Local designer Martin Lee Yat-ming, alias Martin Ksohoh, is on a mission to rescue denim from fashion limbo. Having already established a reputation with the vintage-inspired Red Monkey Company (RMC) brand, he is focusing on a line of luxury denim, christened Yoropiko - Japanese for 'teach me more'. The jeans have intricate embroidery covering a range of themes - such as dragons and stormtroopers - and a selection of jewel-studded buttons. Yoropiko has already found some champions in the US and Britain, but remains largely under the radar in Hong Kong - perhaps because the jeans can approach HK$8,000 apiece. If money's no object, learn from the teacher at the outlets of 1001 in Harbour City, Tsim Sha Tsui, Fashion Walk, Causeway Bay and APM, Kwun Tong, or browse online at www.yoropiko.co.uk.